The Tour de Force has been created by and for the William Wates Memorial Trust and is their main fundraising event.Reading charity photo

All monies raised by participants and their supporters goes to the WWMT whose mission is to help the most disadvantaged young people keep away from a life of crime and violence and fulfill their potential. This is achieved by giving grants to charities that engage young people through the mediums of sport, arts and education. William was aware of his privileged background and was keen to help others – the aims of the trust reflect where his interests would have been if he was alive today. Please click the links below to learn more.

To date, the Tour de Force has raised over £2 million pounds. Our goal is to raise a further £500,000 a year.

By signing up to take part in the Tour de Force, you are taking on the challenge of not only the cycle ride of a lifetime, but also a commitment to raise funds for the WWMT. We want to help you as much as we possibly can. See our Charity/Resources pages for lots of support.

“The fact that I was able to raise much more than (my £1500 fundraising target) is a testament to the quite extraordinary reason that the WWMT exists: principally that, as a family, you chose such a way to remember Will and create a legacy that will far outlive the sad and wasteful circumstance of his passing. It was a privilege to … be able to contribute towards furthering the goals of the WWMT” ~ Chris Winstanley, Rider 2012

For more information about the William Wates Memorial Trust, or to find out about the charities it supports, visit the Trust’s own website:

WWMT Posters

We have these WWMT posters that you can use to advertise the work of the Trust (or use as additional case studies). Just print them off.