Your fundraising challenge is as important as your cycling challenge.
Here are the resources you need:
We’ve drafted a series of emails for you to adapt and send out to your supporters (don’t be afraid to send up to 3 emails, reminding folk to support you – often folk are busy and just don’t get around to it without a nudge)!. Download them here: Fundraising Email Template.
For fun, check out our mind boggling Tour Taster Facts! Add them to your letters and emails and inspire people to donate more!
Please use this sponsorship form to record any cash donations where gift aid is applicable (ie UK tax payers). It can also be used for cheques where the donor is happy for us to claim gift aid. Send in to Tracy when complete: TDF/Sponsorship, 43 Orchard Road, Edinburgh, EH4 2EU
Use our special Tour de Force fundraising posters to help promote your fundraising event:
We also have collection tins – just email Tracy to order (one rider’s Mum put one on the dentists’ reception desk at work and raised over £100). When you collect your tin, please print off this attached certificate in return to say thank you and confirm how much you raised in the tin: Certificate of thanks
We really encourage you to visit one of the charities we support to see the work first hand. We will arrange several visits through the year – keep your eye on our home page Latest News and facebook page for details.
If you can’t make the dates, let us know and we’ll arrange something just for you. See these reports from previous charity visits.
Tried and Tested Ideas
What our riders say – 5 riders have shared their winning fundraising ideas. From leg waxes to cake sales, blogs to pub quizes and more.
Read their stories in full here.
In 2016, Tracy from TDF HQ is riding 5 stages of the tour with us while raising at least £1,200 by not asking a single friend for cash. Instead, she is trying a different tactic every month and is blogging about it here. Learn from her efforts!
Meanwhile, here are some of the best, proven methods:
WWMT is now on Ebay – Did you know you can fundraise via Ebay? Check out our WWMT on Ebay page for full details.
Employers. Think about ways to promote the event at work. Is there an intranet, newsletter or staff magazine? Spread the word nationwide. Ask your company to support you, ideally with match funding. You can get their logo put onto your jersey too!
Easyfundraising – Sign up to Easyfundraising and start to earn donations every time you shop online. Retailers will make a very small % donations of every purchase you make, to the charity of your choice – and it costs you nothing! Just download their toolbar reminder and every time you shop on a site linked to Easyfundraising, you tick the box to get a donation. You can expect to raise over £100+ over the year, particularly if you get your supporters to do it too. Make sure you set it up now to make the most from your Christmas shopping. You’ll be surprise at how many retailers are linked to Easyfundraising, from the major stores to airport car parks, hotels, trains, gas and electric bills etc. Small amounts each time, but they really do add up!
When you set up your account, request to receive donations as a cheque made out to William Wates Memorial Trust, posted to you. You then need to forward it on to Tracy (43 Orchard Road, Edinburgh, EH4 2EU) with a note to say it’s for you, so she can allocate it to your all-important fundraising tally.
Business contacts, clients and suppliers. Can they support you either by sponsoring, or donating something you can raffle off? Perhaps offer them photos of you taking part wearing their company logo and mention them in any social media content you put out. If possible, offer them advertising space on your company website in return for a donation.
Tea parties, drinks parties, pub quizzes – Experience shows that these can raise enormous amounts of money (average £500 for a pub quiz). Many riders also prefer to set up an event like this and sell tickets to friends – as a less direct way of asking them for sponsorship. Get really good raffle prizes, set up competitions and auctions. One afternoon or night can easily raise the majority of your target in a single hit if you really put some effort into making it work.
Pop up restaurant in your own dining room. Sell tickets for £20-£25 a head (byob). Aim to secure £10 of that ticket price for WWMT – the rest goes on ingredients. Use the opportunity to tell your diners about your event and invite them to make a further donation (you can just leave a card with the link to your fundraising page on their place setting if you don’t want to be so direct). A fun night will be had by all!
Car Boot sale – Another great way to get friends, colleagues and family involved that isn’t just asking them for cash. Ask them to donate goods for you to sell. It helps them clear out un-wanted stuff too. You should make over £200 from a car boot sale.
Sponsored spin. This has been thoroughly tried and tested by TDFers. Your goal is a large supermarket or even better, shopping mall – you need massive foot fall. Set up your bike on a turbo trainer, get a friend to help you, lots of posters etc and be prepared to engage enthusiastically with the public to maximise your fundraising for this one. You should expect to raise over £600 – £1,000 from, say, 8 hours of spinning. And of course, it’s not bad for your training either! Check out Tracy’s 2016 blog entry 5 for more advice and guidance on how to make the most of a sponsored spin.
Alternative Christmas cards. This year, send an email version to all your business contacts, friends and family, explaining that you are donating the amount you would normally spend to the William Wates Memorial Trust as part of your fundraising effort.
OR – if you’re quick off the mark, use our template to get some cards printed and sell them (suggested retail £3.99 per pack of 10) for charity. 100 packs should make you a profit of £200+: TDF Xmas Card
Friends and Family – The best results come from riders who send supporters/sponsors (or potential supporters/sponsors) a series of emails/newsletters/blog links with updates over a period of several months that shares their sign up, preparation & training, final build up/nervous anticipation, the ride itself and a reflective piece in the aftermath. Supporters want to hear your story – they’ve put money down for you after all! See additional advice below on Social Media.
Cycling club. If you’re a member of a cycling club, your fellow club-mates really understand what you’re taking on. Ask them to sponsor you, and ask if you can use the club social events for fundraising with quizzes, raffles and challenges for prizes. Act quickly in time for the Christmas parties!
15 minutes of fame? Local radio and local newspapers are often interested in stories such as yours. Promote yourself and the WWMT. No idea how to go about it? Use this riders-press-pack-2017 to personalize and adapt before sending out to media. Be warned though – this helps raise your profile and gives you really fun stuff to include in your communications with your sponsors – but don’t expect anonymous donations to come flooding in.
The final 20%. Your initial goal is to raise 80% by end April, leaving just 20% to raise while on tour or soon after (we hope all targets are reached or surpassed by end August). Arrange to give a talk about your tour, selling tickets and even run a raffle for prizes. Not just friends, but total strangers too are fascinated by your endeavours, so advertise it in your local bike shop. Create a good slide show or video to show alongside your chat. Depending on the venue, include a set menu for supper that includes a donation in the ticket price. This is a great way to pull in that final 20% to reach your target.
Make sure your sponsors Gift Aid if eligible. This equates to around 25p extra per pound and while gift aid IS NOT included in your target, it will make an enormous difference to the total raised by the charity.
A note on social media:
Start it now – load up your training highs and lows and get people to follow you right up until the event. Help them to understand the enormity of your challenge and the degree of your effort. Make sure it’s entertaining as well as informative: not everyone will be as fascinated as you in your training statistics (some will!). Use videos (vlogs!) and photos wherever possible.
This is also your opportunity to spread the word about William Wates Memorial Trust and the charities they support. There is more information on the charity pages of the website and we will post stories throughout the year on Facebook and the Latest News (on our home page) that you can share.
Social media on tour
Social media is a great way to continue your story from the road in real time too. Facebook is ideal for this as you can easily update from a mobile phone (but get a good deal with your phone provider for data upload overseas before you head to France or the uploads can get pricey) – with or without internet access. This makes it very manageable for you at the end of a very tiring day on the bike. Internet access isn’t always readily available on tour.
Twitter should be regarded as an excellent mini blog too. If you have the means with which to tether your device, then go for a regular blog – but, as mentioned, know that internet access isn’t always readily available on tour.
A word of advice:
Social media is a great thing to do to engage with supporters and to record your own journey, but once you’ve made the decision to do it you need to commit to keeping it up. There’s nothing worse than a blog that peters out. So choose your method wisely and stick to it. Enjoy it – it really is great fun!
If you want to get in touch with local press and radio (or the cycling community online/print), we hope this press pack will help you: riders-press-pack-2017. Make sure you send us copies of any publicity you get and Good Luck!